Privacy Policy

At Sarah & O'Connor, we value and respect your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, create an account, or interact with our customer support team.

By using our website and services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We may collect the following personal information when you use our website or services:

Personal Information

  • Full name

  • Billing and shipping address

  • Email address

  • Telephone number

  • Order and transaction history

  • Customer support communications

Payment Information

Payments are securely processed through trusted third-party payment providers. We do not store full payment card details on our servers.

Technical Information

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Website usage and browsing behavior

  • Referral sources and website interactions

Cookie Data

We use cookies and similar technologies to improve website functionality, analyze traffic, personalize user experiences, and support marketing activities.

2. How We Use Your Information

We process personal information for the following purposes:

  • Processing and fulfilling orders

  • Managing payments and billing

  • Providing customer service and support

  • Sending order confirmations and shipping updates

  • Providing tracking information

  • Improving our products, services, and website performance

  • Detecting, preventing, and investigating fraud or unauthorized activity

  • Complying with legal and regulatory obligations

  • Sending promotional communications where you have provided consent

3. Legal Basis for Processing

We process personal data based on one or more of the following legal grounds:

  • Performance of a contract (to process and deliver your order)

  • Consent (for marketing communications and certain cookies)

  • Compliance with legal obligations (such as accounting and tax requirements)

  • Legitimate business interests (including fraud prevention, website optimization, and customer service improvements)

4. Sharing Information with Third Parties

To provide our services effectively, we may share personal information with trusted third parties, including:

Payment Service Providers

Used to securely process payments.

Shipping and Delivery Partners

Used to fulfill and deliver your orders.

Suppliers and Fulfillment Partners

As a dropshipping business, certain products may be shipped directly from our trusted suppliers. To facilitate order fulfillment, necessary shipping information may be shared with these suppliers.

Analytics and Marketing Providers

We may use third-party services to analyze website performance, measure advertising effectiveness, and improve customer experience.

All third-party service providers are required to handle personal information securely and in accordance with applicable data protection laws.

We never sell, rent, or trade your personal information to third parties.

Because some products may be fulfilled and shipped directly by international suppliers, including suppliers located outside the European Economic Area (EEA), your information may be transferred internationally. In such cases, appropriate safeguards are implemented to ensure compliance with applicable privacy regulations.

5. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including legal, accounting, and regulatory requirements.

Order and accounting records may be retained for up to seven (7) years where required by applicable tax and financial regulations.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Ensure proper website functionality

  • Remember user preferences

  • Analyze website traffic and visitor behavior

  • Improve website performance

  • Support advertising and marketing activities

You may manage or withdraw your cookie preferences at any time through our cookie banner or browser settings.

For more information, please refer to our separate Cookie Policy.

7. Data Security

We implement appropriate technical, administrative, and organizational measures to protect your personal information against:

  • Unauthorized access

  • Loss or destruction

  • Alteration

  • Disclosure

  • Misuse

All transactions conducted through our website are protected using SSL (Secure Socket Layer) encryption and secure payment processing technologies.

While we strive to protect your information, no internet transmission or electronic storage system can be guaranteed to be 100% secure.

8. Your Rights

Depending on your location and applicable privacy laws, you may have the following rights:

  • Access your personal data

  • Correct inaccurate information

  • Request deletion of your personal data

  • Restrict or object to processing

  • Withdraw previously given consent

  • Request data portability

  • Lodge a complaint with a relevant data protection authority

To exercise any of these rights, please contact us at:

Info@saroconnor.com

We will respond to all legitimate requests within the timeframes required by applicable law.

9. Contact Information

Sarah & O'Connor
Email: Info@saroconnor.com

For any questions regarding this Privacy Policy or the handling of your personal information, please contact us using the email address above.

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be published on this page with an updated revision date.